Fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavor for juice drinks in India. Presently, Manpasand is the fourth largest player in the Rs 5,000-crore mango beverage segment with a 10 % market share and aims to achieve market share of 20-25% in next 2-5 years. Maaza, Slice and Frooti continue to be the major players.
Q2 was challenging due to the rollout of GST. However, a few strategic steps taken by company in the previous quarters, such as streamlining our production capacity, digitizing procurement process and realignment of supply chain, help company to navigate in this new tax structure. Going forward, the continuous expansion of distribution network, both organically and via tie-ups, is expected to keep growth intact.
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Addition of new capacities will address supply-side issues and help gain exposure to new geographies in south, east and north east. Additionally, its advertisement campaign for Fruits Up should complement its recent Fruits Up capacity addition at Ambala. Focus on Fruits Up, increasing distributor strength, presence in modern trade and on-trade e-ups would strengthen visibility in urban areas, enabling MANPASAND to be a pan-India player.
About Rudra Shares and Stock Brokers
RUDRA is one of the growing & dynamic brokerage houses with a strong presence in the Retail and HNI broking segment. With over 25 years of experience and lead by a team with outstanding managerial acumen, RUDRA is a professionally managed company supported by over 100 professionals, including Chartered Accountants, MBAs and other senior executives. RUDRA can thereby cater to its clients' short-term as well as long-term financial needs through a comprehensive bouquet of investment services. RUDRA offers a diverse range of financial services, including institutional and retail brokerage of Equity, Currency, Commodities, Derivatives, Online Trading, Depository Services, Fixed Deposits, IPOs and Mutual Funds Distribution, and Wealth Advisory & Research. RUDRA is looking to become one of the biggest broking houses. RUDRA Securities Limited, is a member of National Stock Exchange of India Limited, Bombay Stock Exchange Limited, MCX Stock Exchange, and Depository Participant of Central Depository Services (I) Limited. RUDRA can be approached online at www.rudrashares.com.
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