HDFC Standard Life Insurance Co Ltd was one of the most profitable life insurers, based on Value of New Business (VNB) margin, among the top five private life insurers in India (measured on total new business premium) in Fiscal 2016 and Fiscal 2017. Besides consistently being among the top three private life insurers in terms of profitability based on VNB margin, it has also consistently been among the top three private life insurers in terms of market share based on total new business premium between Fiscal 2015 and Fiscal 2017. Its total new business premium for Fiscal 2015, Fiscal 2016, Fiscal 2017 and the six months ended September 30, 2017, was Rs 54,921.0 million, Rs 64,872.2 million, Rs 86,963.6 million and Rs 44,029.0 million. Between Fiscal 2015 and Fiscal 2017, its annualized premium equivalent grew by a CAGR of 14.5%. Its 13th month individual persistency ratio was 73.3%, 78.9%, 80.9% and 82.2% for the periods ended March 31, 2015, March 31, 2016, March 31, 2017 and September 30, 2017, respectively.
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